PUMA SUEDE 50 YEARS
A visual identity for PUMA's most iconic silhouette.
Colliding PUMA’s past with its future. Transporting the iconic Suede silhouette into the atmosphere of the streets (literally).
For PUMA Australia's 50 year anniversary campaign, Pitch Studios was commissioned to create the visual identity and branding package that uncovered what it means for a heritage brand like PUMA to remain relevant in today's contemporary society.
Using materials and textures taken from the Suede shoe, we developed a series of background elements that sat alongside the 'Future History' logotype which embodied a progressive look and feel.