NIKE ‘AIR WORKSHOP’, AMD 2018

An interactive workshop + app that explored the connection between the physical and digital.

As part of the Air Max celebrations for 2018, Nike invited Pitch Studios to collaborate with Miniswoosh on an interactive, digital deconstruction ‘AIR WORKSHOP’ hosted at Melbourne’s infamous Curtin House, where the audience was invited to use our boutique application to create a custom t-shirt design.

 

Through this process, we were able to develop a product that was digital by nature and physical by output; a culmination of two practices.

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CLIENT:
PARTNER:
APP CONCEPT + INTERFACE DESIGN:
APP DEVELOPMENT: 
CUSTOM NIKE FURNITURE:
SPATIAL DESIGN + PRODUCTION:
PHOTOGRAPHY: